How Do I Do Keyword Research Using Google Keyword Planner?

 

Keyword research is a vital aspect of any SEO strategy. It helps you identify the right keywords to target on your website, which in turn drives more traffic and helps boost your online visibility. One of the most popular and free keyword research tools available is Google keyword planner. In this blog post, we will take a deep dive into how to use Google keyword planner to research keywords for your website.

How Do I Do Keyword Research Using Google Keyword Planner?


Step 1: Access Google Keyword Planner

 

To start researching keywords with Google keyword planner, you must have a Google Ads account. If you don't have one, you can sign up for free. Once you are signed in to your account, click on 'Tools & Settings' and select 'Keyword Planner'. SEO Company in India You will be redirected to the keyword planner dashboard.

 

Step 2: Find the Right Keywords

 

Once you are on the keyword planner dashboard, select the 'Discover new keywords' tab. Here, you can enter a few seed keywords relevant to your niche. Google keyword planner will generate a list of relevant keywords based on your initial search. Sort the list by 'relevance' to get the most relevant keywords.

 

Step 3: Analyze Keyword Metrics

 

Once you have a list of relevant keywords, it's time to analyze their metrics to determine which ones to target on your website. You can view metrics such as search volume, competition, and average CPC for each keyword. Look for keywords with high search volume and low competition to target on your website for maximum ROI.

 

Step 4: Expand Your Keyword List

 

To expand your keyword list, select the 'Get search volume and forecasts' tab. Here, you can enter your list of relevant keywords to get more information on their metrics. Additionally, you can enter your website URL, and Google keyword planner will suggest more relevant keywords for your website.

 

Step 5: Refine Your Keyword List

 

Once you have a comprehensive list of relevant keywords, refine your list by filtering out irrelevant keywords. SEO Company in Coimbatore Aim to focus on long-tail keywords that are specific to your niche and have high search volume and low competition to get the best results on your website.

 Must Read This: What Are Some Best Practices For Link Building, And How Can You Avoid Bad Links?

Conclusion:

 

In summary, keyword research is an essential step in any successful SEO strategy, and Google keyword planner is an excellent free tool to get started with. By using the steps outlined in this blog post, you'll be able to identify the right keywords to target on your website, drive more traffic, and ultimately increase your online visibility. Remember to continually monitor and update your keyword list to ensure maximum ROI for your SEO efforts.

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